Gupta says nutraceuticals market is evolving and patrons demand products that address their specific needs
The Indian scientific evidence-backed nutraceuticals is expected to reach US$18 billion by 2025 and personalised high-quality products will drive this enhanced demand, says Suhel Vats, Manager Director, BigMuscles Nutrition which is to launch over 100 company-owned stores across in India in two years.
“The nutraceutical market in India is poised for substantial expansion, driven by increasing awareness of individual health, fitness, and dietary choices. Consumers are proactively embracing preventive health strategies, amalgamating health check-ups, nutritional excellence, and physical activity to foster a culture of well-being,” he said on 22 Aug 2023.
“We will continue to offer well-researched products, produced from ingredients that comply with global standards and are manufactured in best-in-class facilities,” added Jitika Gupta, Chief Marketing Officer, BigMuscles Nutrition of New Delhi.
“The market for nutraceuticals is evolving and our patrons demand products that address their specific needs. The company-owned stores are a part of our growth strategy. These specially designed stores represent our vision and mission and will provide an immersive experience to our patrons.”
BigMuscles Nutrition, a leading name in the nutraceutical and fitness industry, today announced a key milestone in its journey of growth and expansion. The new stores mark a significant step forward and reflect in BigMuscles Nutrition’s ambitious growth plans.
Currently valued at Rs.300 crores, BigMuscles Nutrition is likely to enter the Rs.500 crore club in the next few years.
Vats elaborated, “The company-owned and -operated stores are a natural progression for us. After establishing ourselves as a leading holistic nutrition brand online and in retail stores, our offline stores will help us engage with our customers directly.
“We have carefully identified each city and have done research on the location of our stores. We will continue to invest in new products and expand our presence across the country.”
BigMuscles Nutrition is a leading manufacturer of food supplements in India since 2009. Fiinews.com
