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Markets: Sharma to lead Ruder Finn’s expansion in the Middle East

Fiinews by Fiinews
March 15, 2023
in Markets
Reading Time: 3 mins read
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Ruder Finn’s India office has grown multi-fold in the last four years

Leading global communications agency, Ruder Finn, has given Atul Sharma a challenging task of expanding footprint in the Middle East markets while elevating him to CEO of Ruder Finn India and RF Thunder India.

Sharma will head a new team to expand the firm’s network and set up operations in the Middle East region to meet the growing demand for public relations, marketing communications, digital and corporate reputation in the region.

“We have envisioned paving our way in the Middle East for some time, and I am confident that Atul will help us to tap into the market as we mark our next growth phase in that region,” said Ruder Finn CEO Kathy Bloomgarden, announcing Sharma’s as Head of new Ventures in the Middle East.

“We are delighted to appoint Atul as the CEO of Ruder Finn India. RF India’s transformative growth has been led by a strong leadership team under Atul,” Bloomgarden said on 14 Mar 2023.

“Atul has been leading the charge on consulting for our clients on emerging technologies with the growing team in India.”

Sharma joined Ruder Finn Asia in 2018 as Managing Director, Vice President of Ruder Finn India, responsible for overall management and operations, and establishing Ruder Finn as a major player in the Indian market.

With a transformative leadership style, Sharma has led Ruder Finn to become the fastest growing PR firm in India, building its sectoral expertise across Technology, Brand, Corporate, Auto, Entertainment, Education, Lifestyle, B2B and Start-Ups, amongst others.

The India office has grown multi-fold in the last four years with a strong focus on technology, data analytics and insights and storytelling at its core.

Sharma has brought on board extremely competent talent across all the five offices in India. Ruder Finn India is also the first PR firm in the region to launch Web3 Practice to help brands understand and build communities for their various stakeholders.

In addition to his work at Ruder Finn, Sharma also acts as President of the PRCAI (Public Relations Consultants Association of India) wherein he is leading various initiatives to make the PR industry more professional, ethical and prosperous.

“It is an honor to be named CEO of the Ruder Finn India Group, which has been recognized as one of the fastest growing mid-size public relations firms in the region, with a strong portfolio of clients backed by exceptional talent,” said Sharma.

“I am also excited about the opportunities in the Middle East for its strong presence in sectors including energy, luxury and retail. I am looking forward to helping build and establish the Ruder Finn presence in the GCC markets,” he said.

“We are certain with our footprint expanding globally, we will truly be able to integrate and drive more synergy for global mandates across locations especially in newer sectors like defense, Web3, aggregator economy etc,” said Elan Shou, Regional Director, Asia, Ruder Finn.

Founded in 1948, Ruder Finn has defined and redefined PR for 75 years, shaping communications that help move industry-defining brands, companies and leaders from what’s now to what’s next. It has offices across 3 continents including the US, Asia and Europe. fiinews.com

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