India’s two-wheeler brands reach out to ASEAN markets of 665 million people
TVS Motor Company, a reputed manufacturer of two-wheelers with sales of over three million units globally, has inaugurated its first state-of-the-art TVS Experience Centre in Singapore, saying it is in line with global expansion plans and it is venturing into the Southeast Asian markets of 665 million people.
“We are delighted to expand our presence in the ASEAN region, with our new TVS Experience Centre in Singapore with Motorsport Pte Ltd. They have a rich experience in the region and share our values of keeping customers at the core of our offerings,” said J Thangarajan, President Director – PT TVS Motor Company.
“This state-of-the-art experience centre inaugurated here will further consolidate our presence in the region,” he said at the 24 Nov 2022 inauguration.
“It will pave the way for us to explore newer opportunities in the world of mobility, as we introduce our premium range of two-wheelers: the flagship model TVS Apache RR310 and the TVS Apache RTR series along with a slew of other experiences for the auto enthusiasts in Singapore.”
“With the product technology and quality of TVS Motor products, combined with our market presence and reach, we are confident that we will meet the customer expectation in the country,” said Herbert Teh, Director- Motorsport Pte Ltd.
“We will be representing TVS Motor Company with great pride to cater to the Singapore customers.”
TVS Motor Company has partnered with ‘Motorsport Pte Ltd (part of the Chong Aik Group) which will be the distributors for Singapore market. Motorsport has strong presence in the region with 6 retail outlets and 8 warehouses.
The new TVS Experience Centre will offer a range of TVS Motor’s premium motorcycles including the flagship model, TVS Apache RR310 for racing enthusiasts, and the TVS Apache RTR range for the performance seekers.
The company will introduce diverse products offerings, catering to both personal commuting as well as the delivery premium segment in Singapore. This centre will additionally have vehicle servicing facility, spare parts and the full range of merchandise to choose from.
The TVS Apache series was born on the racetrack, incorporating learnings from more than 40 years of TVS Racing experience – the factory racing team of TVS Motor Company with a history of 40 years in motorsports.
Offering superior products into the market that connect with customers who are also racing enthusiasts, TVS Apache series have always been at the forefront of technology and innovation since its launch in 2005. Through the years, the brand has introduced first-in-segment features & technology to the customers, recording strong year on year export volumes across 80 countries.
TVS Apache has redefined the sports segment by focusing on race performance, making it a highly desirable product for sports enthusiasts. This has resulted in creating a customer base of over 4.8 million across the globe.
“The TVS Apache Series have always been at the forefront of technology & innovation since its launch in 2005 and continue to set a benchmark in the performance segment,” said Vimal Sumbly, Head Business – Premium at TVS Motor Company.
The vehicles under the stable of TVS Apache series have offered multiple first-in-segment & best-in-class features & technology to the customers, starting from Fuel injection, ABS, Dual Channel ABS, Slipper Clutch, to the most recent SmartXonnectTM, Ride Modes, LED Headlamp, and democraticing racing.
“Our expansion into Singapore, with the launch of the TVS Apache series, is instrumental in our premiumisation story and we are confident of widening our community of Apache owners in the country,” he elaborated on the company’s strategy to reach out to the Southeast Asian markets.
Commenting on the Singapore launch, Rahul Nayak, Vice President – International Business, TVS Motor Company, said, “With many years of commitment to building the international business portfolio, TVS Motor Company has set the benchmark in catering to diverse needs of buyers across the globe.
“Our launch in Singapore is one step further in expanding globally in achieving our global ambitions.”
Established in 1994, Motorsport has strong presence in the region with 6 retail outlets and 8 warehouses. It currently has exclusive distributorship for more than 40 brands, whilst also being the stockiest for genuine parts, apparels and motorcycle accessories.
TVS Motor Company is a reputed two and three-wheeler manufacturer globally, championing progress through Sustainable Mobility with four state-of-the-art manufacturing facilities in Hosur, Mysuru and Nalagarh in India and Karawang in Indonesia. fiinews.com
