Rocketfuel Accelerator X Startup India Programme is committed to D2C brands
The rapid growth of the D2C industry is providing multiple opportunities to the startups to experiment with the growing consumer market, according to Deepak Bagla, MD & CEO, Invest India.
Announcing the winners of the Rocketfuel D2C Accelerator programme in collaboration with Startup India on 14 Oct 2022, he said, “This initiative to support early-stage startups in the segment will spur significant growth of D2C/E-commerce startups across the nation.”
“I congratulate all program winners, who will contribute to the next wave of consumer products in the country.”
India is unique, and so are the Indian consumers. And now, Indian brands have risen to the match and embrace diverse needs of this country, said the organisers of the Rocketfuel Accelerator X Startup India Programme.
The selection of winners defines and reflect how this is the second edition of the ever-rising D2C wave, D2C 2.0, the organizers Shiprocket and Invest India said.
Selected brands have achieved early success and they originate from tier 2, tier 3, tier 4 cities, giving a potential challenge to grown brands from tier 1.
The Rocketfuel Accelerator X Startup India Programme is committed to support these D2C brands in achieving what they have set out to achieve.
Another interesting fact that was highlighted while reviewing the list of entries was diversity & understanding of the Indian audiences. Only a home-grown brand could understand the actual need of Indian audiences, weather conditions, skin tone, household challenges.
Consumer segments are vastly spread across different socio-economic strata & geographies, and future needs of these segments are also customized.
With this widespread wave of entrepreneurship which defines today’s India and Bharat 2.0, these brands are all set to take India to the next level. Bharat 2.0 suggests that Indian brands are here to win, collectively.
The winners receive Rs.1 lakh in cash grants to each of the winning startups, in addition to the Rs.50,000 provided in shipping credits on an immediate basis. It also provide an opportunity to get investments up to Rs.50 Lakhs from Shiprocket and its fund partners.
Saahil Goel, Co-founder and CEO of Shiprocket, said, “We are here to democratize Indian eCommerce sellers. Rocketfuel D2C Accelerator X Startup India Program is a step in the same direction that strengthens our overall objective as a brand.
“Shiprocket will provide the D2C startups with top-tier logistics and eCommerce services during the three-month accelerator programme, as well as shipping credits that can be used on its platform.
“Furthermore, entrepreneurs will get access to D2C Verse, a substantial D2C network of investors and startups throughout India. I congratulate all the winners, whose unique solutions will potentially disrupt the eCommerce ecosystem and I wish that they make the most of this opportunity.”
Launched in 2017, Shiprocket is India’s largest eCommerce enablement platform providing digital retailers an end-to-end customer experience platform. With 17+ courier partners on board, the brand permits pan-India as well as international shipping deliveries. Its shipping solutions are available across 24,000+ pin codes within India and 220 countries worldwide. fiinews.com
