Christou says RBL to help Pret succeed in the Indian market
Reliance Brands Ltd (RBL) is launching global fresh food and organic coffee chain, Pret A Manger of France, in India under a long-term master franchise partnership.
“Our partnership with Pret is rooted in the strong growth potential of both Pret as a brand as also of the food & beverage industry in India,” RBL MD Darshan Mehta said on 30 June 2022, announcing the partnership.
Pret A Manger CEO Pano Christou said, “Two decades ago, we opened Pret’s first shop in Asia and it’s been an inspiration for all of us to bring our freshly made food and 100% organic coffee to new cities across the continent.
“RBL are a great partner to help us do just that, bringing their years of expertise in the market to help our brand succeed in India.
“We’re looking forward to working with them on what is our most ambitious global franchise partnership to date.”
Pret currently has shops in the UK, US, Hong Kong, France, Dubai, Switzerland, Brussels, Singapore and Germany. fiinews.com
