Illinois brand to provide best nutrition to Indian fitness enthusiasts
Optimum Nutrition, the world’s leading Sports Nutrition Powder brand and part of Glanbia Performance Nutrition from Illinois, is developing a manufacturing facility in collaboration with Tirupati Life Sciences of Himachal Pradesh.
With the announcement, the company said it was a partner of bronze medallist Bajrang Punia, the wrestling category medal winner from Tokyo Olympics.
India will be the third manufacturing location for the brand which is otherwise only produced in the US and UK for global distribution, said the company in a release on 10 Aug 2021 from New Delhi, adding “long-term trends from India are driven by its vast youth population and growing investment from the middle class in health and nutrition.”
Speaking on plan, Glanbia Performance Nutrition India Managing Director Satyavrat Pendharkar said, “Optimum Nutrition is increasingly in demand in the Indian subcontinent. With this collaboration with Tirupati Life Sciences for local production, we have developed global best practices on a local level. This facility will manufacture products for India, Nepal and Bangladesh to service over 50% of demand of the region by 2022.”
Optimum Nutrition, which has been setting gold standards in sports nutrition for more than 30 years, has seen the regional nutrition industry growing at a CAGR of over 20% in the last five years.
Irrespective of whether the product is manufactured in the US or UK or India, the ingredients that go into ‘Gold Standard Whey’ and the quality testing protocols are exactly the same – from the raw materials, to packaging, in-line batch sampling and post product testing, the company assured.
The product undergoes rigorous testing before reaching the shelves, including the informed choice certification. Every Optimum Nutrition product carries a unique 6-digit TRUE SEAL code that can be used by consumers to authenticate their products and every tub can be traced back to manufacturing date, time and batch, assured the company.
India now has over 500,000 small to medium gyms across the country penetrating to small towns as well. However, consumption of health products is still only half of the USA market. But with growing awareness beyond metros, this is changing and products like Whey protein are gaining traction.
The brand aims to provide the best nutrition to all fitness enthusiasts in India and with local manufacturing underway, supply and accessibility will increase further, said Optimum Nutrition.
With state-of-the-art production facilities in Aurora, Illinois, and Sunrise, Florida, Optimum Nutrition is one of the few sports nutrition companies to offer products in every product category. From the very beginning in 1986, Optimum Nutrition has always taken a hands-on approach to maintain the very highest standards of quality. #health #manufacturing #investment /fiinews.com
