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Home Banking & Finance

Impact Analytics raises $11m for CPG manufacturers

Fiinews by Fiinews
February 24, 2021
in Banking & Finance, Investment, Technology
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Walter Barandiaran - Argentuim Capitals Partners

Walter Barandiaran.

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Argentum’s Barandiarán has joined Impact’s Board

Impact Analytics, Inc, a leading provider of AI-driven SaaS solutions for planning & merchandising within the retail industry, has closed an US$11 million growth financing led by Argentum Capital Partners IV, L.P.

In connection with the financing, Walter H. Barandiarán, Managing Partner at Argentum, has joined Impact’s Board of Directors, said the Maryland-headquartered in Maryland, Impact Analytics which has offices in Los Angeles, New York and Bangalore.

Impact’s industry-leading, next-generation AI-driven technology platform powers SaaS solutions aimed at optimizing the forecasting, planning and merchandising functions for retailers and consumer packaged goods (CPG) manufacturers. As the industry currently relies on spreadsheets and legacy manual systems for these key decisions, retailers have an opportunity to increase sales and margins by utilizing Impact’s solutions.

The company’s SmartSuite and Forecasting products for Assortment planning, Allocation optimization, Markdown optimization and Promotion planning are deployed at leading retailers, including Calvin Klein, Tommy Hilfiger, Puma, JoAnn and Belk. Several large private equity firms are actively encouraging their portfolio companies in the retail sector to adopt Impact’s solutions.

“We believe that smart decisions are made when humans and machines work together. We have built best-in-class decisioning systems that unlock the power of artificial intelligence for our customers, in easy-to-use workflows,” Impact Analytics CEO Prashant Agarwal said on 24 Feb 2021.

The company’s decisioning systems also enhance retailers’ sustainability efforts by helping them make more precise merchandising and allocation decisions, reducing waste and their carbon footprint.

“A recent Gartner report concluded that retailers need to adopt AI in order to improve and enhance assortment and pricing optimization. As investors with extensive experience in retail tech, Argentum has seen the COVID pandemic accelerate the need for artificial intelligence and data-based decisioning in the retail industry,” said Walter Barandiarán, Argentum’s Managing Partner.

“Brands and retailers have been forced to re-think overnight their approach to planning and merchandising, as substantial sales volume moved swiftly from bricks & mortar to online commerce. Brands and retailers must now and in the future make smart, data-based decisions in real-time about inventory, pricing and promotion. Impact is well-positioned to fulfill this market need,” Walter elaborated.

“We look forward to working with Walter and Argentum and leveraging their domain knowledge and experience investing in retail tech. Argentum is known for their expertise in partnering with bootstrapped companies to accelerate growth, and with their investment, we will build our sales team, expand our product development team and increase the market reach of our products,” said Prashant.

Impact Analytics is a fast-growing, AI-powered software solutions company that provides planning, merchandising and forecasting tools for the retail, CPG and grocery sectors. Its suite of products for Assortment planning, Allocation optimization, Markdown optimization and Promotion planning is empowering leading retailers to make smart data-based decisions and transform their businesses and achieve substantial business benefits. In 2016, Impact Analytics secured US$725,000 in a seed funding round led by early stage VC firm Aarin Capital, a joint venture founded by TV Mohandas Pai and Dr. Ranjan Pai.

Argentum is a New York-based growth equity firm that partners with entrepreneurial owners to build industry-leading B2B software, technology-enabled and business services companies. The firm invests in companies with revenues of US$5 million to US$25 million, providing capital to accelerate growth, fund acquisitions and or generate shareholder liquidity.

Over its 30-year history, Argentum has invested in 90 companies and supported more than 200 add-on acquisitions. Argentum fills the growing gap between early-stage venture capital investors and later stage growth equity firms by targeting bootstrapped companies seeking US$5 million to US$15 million of equity capital. #funding #banking #technology #investment /fiinews.com

Tags: Argentum Capital Partners
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