CuriosityStream to grow viewership in India
CuriosityStream, Inc. (NASDAQ: CURI) and Tata Sky have formed a new partnership to bring thousands of hours of documentary films and series to viewers across India.
Tata Sky subscribers will now have access to CuriosityStream’s award-winning content via Tata Sky Binge which is available on the Tata Sky Binge+ Smart set-top box and on the Amazon Fire TV Stick-Tata Sky Edition. Tata Sky Binge aggregates the best of premium OTT and catch-up TV content under a single interface and subscription.
Curiosity Stream will also be available as a linear service on television to Tata Sky DTH subscribers with an option to view live and catch-up content on-the-go via the Tata Sky Mobile app.
Tata Sky subscribers can view the CuriosityStream platform service on #715 on the EPG, starting 17 November 2020.
“CuriosityStream shares Tata Sky’s commitment to bringing viewers the highest quality content wherever and whenever they want to experience new adventures and discover the world’s most fascinating events, people, and places,” said Bakori Davis, Managing Director and Head of International Distribution for CuriosityStream.
“We look forward to partnering with Tata Sky to introduce CuriosityStream to new viewers throughout India and to grow our company’s reach in this dynamic media market,” added Davis.
Echoing similar sentiments, Pallavi Puri, Chief Commercial and Content Officer for Tata Sky said, “CuriosityStream has thousands of informative and thought-provoking documentaries covering the realms of science, history, space, technology and many such subjects that have an enviable fan following in India.
“This kind of a coveted library adds another dimension to our content catalogue and we are very proud of this association,” said Puri on 16 Nov 2020.
The partnership will enable Tata Sky subscribers to enjoy the exclusive originals, series and features including popular titles like Deep Ocean Narrated by Sir David Attenborough, Dragons & Damsels Narrated by Sir David Attenborough, Stephen Hawking’s Favorite Places, Mumbai Railway, Amazing Dinoworld and Age of Big Cats among others.
Created by John Hendricks, the visionary founder of Discovery Channel, CuriosityStream is renowned for its unique brand of storytelling and stunning visuals that immerse viewers in exclusive originals, series and features that help them explore their passions and discover new ones. Tata Sky viewers will have access to the full category of factual entertainment with CuriosityStream’s award-winning programming covering space, art, volcanoes, history, travel, cars, architecture, dinosaurs and so much more.
With thousands of titles, many in Ultra HD 4K, including exclusive originals, CuriosityStream features stunning visuals and unrivaled storytelling to demystify science, nature, history, technology, society, and lifestyle. CuriosityStream reaches over 13 million subscribers and is available worldwide to watch on TV, desktop, mobile and tablets. It is us on Roku, Apple TV Channels and Apple TV, Xbox One, Amazon Fire TV, T-Mobile, Google Chromecast, iOS and Android, as well as Amazon Prime Video Channels, YouTube TV, Sling TV, DISH, Comcast Xfinity on Demand, Cox Communications, Altice USA, Suddenlink, Sony, LG, Samsung and VIZIO smart TVs, Liberty Global, Com Hem, MultiChoice, StarHub TV, Totalplay, Millicom, Okko and other global distribution partners and platforms.
Tata Sky Limited is a joint venture between Tata Sons and TFCF Corporation (formerly known as Twenty-First Century Fox, Inc.). Incorporated in 2001 and launched services in 2006, Tata Sky is India’s leading content distribution platform providing Pay TV and OTT services. With the objective of connecting to the best content in the world on any budget, any screen, anytime and anywhere. Tata Sky was the first to launch multiple products and services that redefined the subscribers’ viewing experience in the country. #technologies #television #internet #communications /fiinews.com
