Thai group’s o2o strategy
LOTS Wholesale Solutions of Thailand’s Charoen Pokphand Group has identified the challenges and adopted the reverse supply chain model, especially during India’s lockdown by reaching out to kirana shops, especially in Delhi NCR.
The supply chain team of the firm has reached out to distributors and FMCG companies by sending trucks and procuring goods directly from manufacturing hubs.
By undertaking this unique approach, the organisation has ensured that essentials and day to day items are always present at their kirana member’s store.
LOTS Wholesale strength is derived from its three-pronged business model i.e. physical store, digital store and BDA App.
At LOTS, members get a completely immersive O2O experience as the company has been serving its customer base through its e-commerce platform (lotswholesale.com) and Business Development App.
Moreover, the online platform provides an ease to the members and directly deliver to them at their doorstep.
Offline to online has been a core part of the business strategy and the brand is witnessing a healthy number of orders coming through the digital store which complements their physical presence.
To maximise stock availability, the company has been able to project growing and changing consumer demand with the help of advanced data projections and through mapping consumption patterns, said LOTS on 6 July 2020.
The company has been working closely with its suppliers to ensure adequate supplies of essentials for its members, especially kiranas. Despite the current challenges, LOTS is dedicated to its last-mile outreach.
LOTS Wholesale Solutions, a wholly-owned subsidiary of Siam Makro Public Company Limited (via CP Wholesale India Pvt. Ltd.), was established in January 2017 in India and operates through 3 stores in Delhi NCR. Siam Makro is Thailand’s leading Cash & Carry operator in wholesale for professional business operators.
The company’s focus in India is on meeting the needs of business customers’ and ensuring their satisfaction through the provision of a wide range of products to its members which include retailers, hotels, restaurants, caterers, service business operators, government agencies, hospitals and educational institutions.
Siam Makro Public Company Limited, part of the CP Group, operates under the brand name ‘Makro’. Established in 1988, Makro offers a range of food and non-food items at wholesale prices to over 3 million registered members in Thailand.
Founded in 1921 as a seed trading store for Thai farmers, the Charoen Pokphand Group has grown over the years into an integrated food production, distribution and retail business. Today considered one of Thailand’s largest private company and one of the world’s largest conglomerates, it is headquartered in Bangkok, with interests spanning across agribusiness and food, retail and distribution, telecommunications, plastics, automotive, pharmaceutical, property and financial investments. #retail #kirana #shops #supply #network /fiinews.com
