Wipro brand value at $4bn

Wipro Limited has been ranked the third fastest growing global IT services brand in 2019 in a study conducted by Brand Finance, the world’s leading brand valuation firm.

Wipro said on 23 Jan 2019 that it is also among the top 10 most valuable brands in the global IT services sector.

According to Brand Finance’s IT Services annual report for 2019, which features 15 leading brands in the segment, Wipro has a total brand value of US$4.002 billion, up 25% on year, emerging as one of the strongest brands in the category with an AA+ Brand rating.

Brand Finance, in their official press release noted that Wipro’s significant investments in digital transformation capabilities, niche acquisitions, and a recent brand refresh, have propelled it to the third fastest growing brand in the segment.

The report analyses the brand value and brand strength of the 5,000 largest brands across 38 sectors in the world in order to arrive at a list of the world’s most valuable brands.

Brand Strength is derived by benchmarking brand-related metrics against competitors. It is then used to determine an appropriate stream of forecasted brand royalties, which is discounted to a net present value, the Brand Value.

“The recognition is a testament to our rich technology heritage, sustained investments in building digital transformation capabilities, and deep domain and consulting expertise,” said Milan Rao, President – Marketing, Innovation & Technology and Global Head – Manufacturing and Communications business.

“These have helped us create lasting value and emerge as a trusted partner to our clients. As we further bolster our innovation ecosystem and capabilities for the digital era, we are confident that our brand value will go from strength and strength.”

In May 2017, Wipro unveiled a new brand identity, which reiterated its position as a trusted digital transformation partner to clients, delivering at a global scale in emerging technologies like digital, cloud, cybersecurity, hyper-automation, analytics and product engineering.

With increasingly diversified capabilities across the globe, Wipro is committed to developing a global innovation ecosystem. The new brand identity underscores Wipro’s philosophy of bringing together insights across industries and technologies to maximise business value for our clients. fiinews.com