Xiaomi plans Mijia “smart” devices in the Indian market

China’s Xiaomi Corp plans to launch its Mijia “smart” home devices this year in India, where it sold 1.35 million handsets last year, taking the third position in the world’s third largest mobile market.

“We consider India a very important market,” Xiaomi ecosystem division vice president Xia Yongfeng told reporters in Taipei on 27 March 2017.

The Beijing-based company said it sold 1.35 million handsets in India last year, taking third position in the world’s third-largest mobile phone market.

The US is the world’s largest handset market, followed by China.

“The company’s brand has gained ground in India, considering the popularity of Xiaomi cellphones. In just one day, we sold 300,000 smartphones,” Taipei Times quoted Xia as saying at the launch of a Mijia smart home device in the Taiwanese market, a robotic vacuum cleaner.

The company offers its smart home devices such as air cleaners and LED lamps under the Mijia brand, keeping the Xiaomi brand for smartphones and TVs, he said.

Xiaomi develops smart home devices mostly in collaboration with start-ups in which Xiaomi has invested.

Like a start-up incubator, the Xiaomi ecosystem division has investments in 77 start-ups, with 31 of them having launched products on the market, Xia said. fii-news.com