Tata Global Beverages (TGB) is among the top six leading global tea vendors, says a Technavio tea market for 2016-2020.
Established in 1962 and headquartered in Kolkata, TGB is an integrated beverage business that offers tea, coffee, and water.
It sells its products under the brand names Tata Tea, Eight O’Clock Coffee, Tetley, Jemca, Vitax, Himalayan, Grand Coffee, and Joekels.
TGB has established its presence in the global tea market with its offerings under the brands Tata Tea, Vitax, Tetley, Laager, Good Earth, Jemca, and Teapigs, said Technavio in the research report, the top vendors in which are expected to impact the market during the forecast period.
According to Vijay Sarathi, lead analyst at Technavio for food research, “The global tea market is subject to rapidly changing consumer demands and preferences. Vendor performance in the market may be affected by changing consumer spending patterns.
“It may also be affected by consumer tastes; regional, national, and local economic conditions; and demographic trends. These changing economic conditions affect consumers’ living standards and will thus also affect vendors’ businesses,” he said.
The list includes Associated British Foods (ABF), Da Yi Tea (Taetea), Ito En, Nestlé and Unilever.
Technavio develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries. fii-news.com
