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Manchester-based Kalibrate, the experts in global fuel and convenience retail, has made available extensive data intelligence for India’s fuel retail market.
The dataset for metropolitan areas and second-tier cities provides critical intelligence for fuel retailers and ancillary industries, such as banking, who are ready to capitalize on market changes brought on by fuel price deregulation.
Kalibrate’s countrywide dataset includes more than 100 attributes per fuel site that address traffic, demographics, trends in fuel demand as well as facility characteristics.
Kalibrate’s location analytics leverage that intelligence in retail network planning with specific recommendations to optimally deploy capital for new site builds and refurbishments of existing sites.
“Since fuel price deregulation in October 2014, the Indian market has become more competitive, but fuel retailers can become even more successful in these changing conditions,” said Bob Stein, president and CEO of Kalibrate.
“Every decision now—from capital investments to fuels pricing—is more complicated. Our market intelligence and prescriptive analytics support clients so they can make confident decisions that account for this competitive landscape. Our experience in many other countries that have deregulated confirms that best-in-class retailers with proper planning, strategy and technology do prosper,” he said.
Kalibrate’s market intelligence, proven through 445 markets around the world, has created the largest and most granular dataset available. fii-news.com
