India-focused free call app, nanu, has won the Gold Award in the Advertising and Marketing category at the Asia Smartphone Apps Contest in Hong Kong.
One of India’s fastest growing free mobile call apps, nanu, has developed proprietary technology that allows it to overlay voice adverts over the ringtone when a user calls another phone using the app. This offers advertisers a unique opportunity for one-to-one targeted campaigns based on users’ demographics.
The adverts are non-intrusive as they end as soon as the receiver picks up the call.
“A phone is as close as you can get to the consumers’ ears. They are likely to pay more attention to an ad being played over the ring tone as they wait for their call to be answered, compared to other traditional intrusive mediums,” said Martin Nygate, CEO of Singapore-based Gentay Communications, the firm behind nanu.
“This is a major breakthrough in mobile advertising. This award is a recognition of our achievements on this front,” he added.
The ability to overlay adverts helps nanu to bring down the cost of its calls. Unlike conventional voice calling apps, nanu provides all its calls for free, including calls to non-nanu users on landlines and mobiles. nanu can also be used on any network including 2G, allowing it to provide high quality calls from locations where other apps do not work.
The ability to operate on 2G networks has already helped nanu win over customers in emerging markets like India. With more than 1.5 million downloads, India has become nanu’s biggest market, accounting for more than 50 per cent of its user base.
Mr. C Y Leung, Chief Executive of Hong Kong, presented the award to Martin Nygate on June 18, 2015.
The Asia Smartphone Apps Contest brings together over 100 apps, designed for and used in Asian markets, to recognize the contribution of key players in the sector.
fii-news.com
