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Markets: Landmark says $1bn investment include expansion in India

Fiinews by Fiinews
November 14, 2024
in Markets
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Online business growing strongly at over 20%/yearly – Lumba

Landmark Group, a leading value conglomerate in the retail and hospitality sectors, plans to invest US$1 billion to expand its presence across the Gulf, India and South-East Asia, which will include opening of 400 stores in the next three years.

The Group, founded in 1973 in Bahrain, will also invest in ecommerce, supply chain and technology as it looks to build on its current annual revenue of more than US$7 billion (as of FY’23-24) across all markets.

The investment will result in a retail footprint growth of 20% by 2028. The Group’s plans include the introduction of one of its newest brands, VIVA, in Saudi Arabia in 2025, and the launch of its first brand, Babyshop, in four cities across India over the next six months.

Currently celebrating its 50th anniversary, Renuka Jagtiani, Chairwoman, Landmark Group, attributed the Group’s growth to its people and partners: “Landmark’s entrepreneurial core, its purpose-driven approach, adaptability and strong leadership have enabled it to evolve in line with changing consumer habits and needs, and play a leading role in advancing the sector.”

Commenting on the planned expansion, Jagtiani, said on 14 Nov, “We are deeply committed to serving our customers through our own brand portfolio by offering relevant products and value. Physical stores remain a vital part of the retail experience, and we continue to upgrade store design whilst we invest in ecommerce and in the latest technology and innovation. We believe that this is key to staying relevant to ensure a seamless customer experience, both on and off-line.”

Commenting on Landmark’s ecommerce and logistical capabilities, Kabir Lumba, CEO of Landmark Retail, elaborated, “We still see great momentum with our stores, and our online business is growing strongly at over 20% per annum. To maintain this trajectory, we are committing US$1 billion in the next three year towards our physical expansion and upgrading our ecommerce, technology and supply chain capabilities.”

Landmark Group currently has 12 million sq ft of warehousing and distribution capacity with high automation capabilities, including its US$350 million flagship Mega Distribution Centre, in Jebel Ali. Landmark created Logistiq in 2022, a third-party logistics company, that caters to clients outside Landmark Group’s ecosystem.

“In just 18 months, we have rapidly scaled our last-mile delivery services to handle over 20,000 daily shipments across KSA and UAE for more than 50 clients, with a fleet of over 800 vehicles,” Kabir Lumba continued.

“Looking ahead, our vision is to build a leading logistics business by developing our end-end supply-chain offering, including freight, warehousing & cross-border delivery solutions; while expanding our coverage across the GCC.”

Supported by a dedicated workforce of over 23,000 employees, Landmark has been in India for the past 25 years, operating close to 1,000 outlets across 265 Indian cities.

The Group plans to open a further 250 stores in the coming 3 years, including 8 Babyshop stores within the next six months, and is investing it its digital capabilities to achieve a 20% CAGR growth in its Indian ecommerce business over the next 5 years.

Landmark’s multi-retail category portfolio of brands range from fashion, home, footwear, electronics, and grocery retail – supported by other offerings that serve customers’ lifestyle needs, including fitness outlets, F&B and hospitality. Today, Landmark Group operates 22 brands across more than 2,200 stores, totalling 33 million square feet, and spanning 17 countries. The Group also operates 12 independent ecommerce stores, accounting for 20% of total sales. The Group employs 53,000 people throughout its various businesses and geographies.

Landmark Group has grown to become one of the largest and most successful omnichannel retail and hospitality conglomerates, with presence across 17 countries in the Middle East, Africa, India and Southeast Asia. Based in the UAE since 1990, the Group owns and operates 22 established homegrown brands across an extensive network of more than 2,200 outlets, encompassing a gross leasable area of 33 million square feet.

Landmark Group’s success is driven by its diverse portfolio of established brands, across multiple retail categories, offering a comprehensive range of products across fashion, home, groceries and electronics. These include Centrepoint, Max Fashion, Home Centre, Babyshop, Splash, Shoemart, Lifestyle, Viva, Emax, Home Box, Styli, Shoexpress, Spar and Easybuy.

Beyond retail, Landmark Group has diversified into the leisure, fitness and hospitality sectors with brands like Fitness First, Citymax, Fun City, Fun Ville, Zafran and Carluccio’s.

The Group boasts unparalleled logistics capabilities, owning the MENA region’s largest privately-owned distribution hub – Omega Logistics and Logistiq, which offers state-of-the-art third-party logistics services.

Landmark Group places a strong emphasis on delivering exceptional value and achieving customer satisfaction throughout its comprehensive product range.

The company has a dedicated workforce of more than 53,000 employees and continues to be certified as a Great Place to Work (GPTW) since 2017. Fiinews.com

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Fiinews.com features through news articles on business opportunities in the Indian market for the benefits of foreigners. It is also a platform for international businesses to showcase through elaborate articles on their products & services to the Indian consumers and corporations exploiting industrialisation of the country.

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