Singapore has unique approach to businesses and multi-national consumers
India’s latest soft export https://fieo.org/ , Tata Group’s jewellery brand Tanishq, has won over multi-national consumers in the globally renowned consumer-driven market of Singapore in the first seven months, and mulls the probability of a second luxury store in 18 months.
“We believe we have selected Singapore as a best location for our first Tanishq store in Southeast Asia https://www.gjepc.org/ ,” Aditya Kejriwal, Chief of Marketing for Tanishq https://www.tanishq.co.in/ , said on 25 Apr at the first “Meet and Greet” for some 300 customers from the Indian community based in the prosperous city state.
He especially noted opportunities being among Singapore’s multinational population and the melting pot of cultures that bring together thriving Indians, non-Indians, Chinese and Europeans.
“Singapore has been the fastest growing market for Tanish which opened doors in October 2023,” he said. “People are investing in gold and jewellery.”
A second site for another Tanishq store is on the marketing strategist’s mind and it could possibly be in the brand-loaded Orchard Road https://www.stb.gov.sg/ , probably in about 18 months. But it is too early to make a final decision, Kejriwal was quick to add, though his long-term market plans would be to win over international customers and tourists with more globally appealing designs in the Tanishq range to be offered from Singapore.
Confident of business prospects, Kejriwal observed the global characteristic of the Singapore market https://www.tata.com/ which welcomes multinational businesses and international brands along the fashionable Orchard Road to simplistic daily consumption products that are spread across local street-side markets including Little India.
Singapore as a market cannot be compared to any city in India, China and Japan, given its unique approach to businesses and multi-national consumers looking for a wide range of products and varieties, said the executive of Tanishq which has stores in Dubai and the United States.
He believes Tanishq has been “very much welcomed” in the prosperous city state.
Kratti A. Agrawal, co-founder and director of Verdus Technologies Pte Ltd, was one of the consumer guests at Tanishq’s Thursday event who networked with the Indian diaspora wives.
“It is a wonderful event and has brought together the Indian community for deeper understanding of Tanishq product range,” said Agrawal.
She believes the Indian luxury brand has made an impact in the market place here.
Tanishq Singapore was the main sponsor for the Meet & Greet show which featured Netflix-listed “Fabulous Lives of Bollywood Wives” – Neelam Kothari, Maheep Kapoor, Bhavna Pandey and Seema Khan. The fantastic four held a dialogue session at the glamorous gala tea party. Fiinews.com
