National Strategy for Sustainable Tourism to position India as preferred destination
The Tourism Ministry has sanctioned 76 projects, costing Rs.5,294.11 crore under the Swadesh Darshan Scheme and 46 projects, costing Rs.1,629.17 crore, under the PRASHAD Scheme.
Updating Lok Sabha on tourism sector developments, Minister G. Kishan Reddy said another 54 projects, costing Rs.780.92 crore, have been sanctioned during the period 2014-15 to 2023-24 (till date) under the Assistance to Central Agencies Scheme.
In consultation with the State Governments/UT Administrations, 55 destinations across 32 States/UTs have been identified, till date, for development under the Swadesh Darshan 2.0 Scheme, which has been revised from the first scheme.
The Ministry has a National Strategy for Sustainable Tourism to position India as a preferred global destination for sustainable and responsible tourism.
Further, the Ministry has launched the Travel for LiFE campaign, which aims to promote sustainable tourism in the country in convergence with the National Strategy for Sustainable Tourism, through mindful and deliberate actions mobilized towards tourists and tourism businesses in the consumption of tourism resources.
The Ministry promotes India as a holistic destination in tourism generating markets to promote various Indian products and tourism destinations of the country to increase India’s share in the global tourism market.
In order to boost visitor arrival, the Ministry has declared “Incredible India! Visit India Year 2023”. Fiinews.com
