Online advertising provides a cheaper and more effective alternative, says report
The way forward for MSMEs in India involves embracing digital marketing, ensuring inclusivity, addressing infrastructure challenges, promoting diversity, and leveraging the global potential of the sector, says a report by Primus Partners Pvt Ltd, a leading management consulting services provider.
As technology evolves, advertising has transitioned from traditional methods to the dynamic world of online advertising, with a notable impact on India’s Micro, Small, and Medium Enterprises (MSMEs), says the report, “Online Advertising by Indian MSMEs – Insights, Impact & Way Forward”.
It is done in collaboration with EGROW Foundation & India SME Forum supported by Institute for Competitiveness (IFC) and Business World.
More than 59% of MSMEs have found online advertising to be instrumental in achieving diverse business objectives & goals. The report launch saw participation from key government officials, Indian business owners, digital advertising platforms & think tanks.
Online advertising has significantly opened up access to online users for MSMEs across the country, according to the report.
“Notably, online advertising provides a cheaper and more effective alternative to traditional advertising. Through online advertising, MSMEs can quickly engage with their target audience using online ads, even on a limited budget.
“This enables small businesses to invest their limited marketing budget to reach relevant audiences.” Fiinews.com
