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Technology: Firstsource launches AI platform for companies to capture real-time data

Fiinews by Fiinews
August 7, 2023
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Goenka works with transformative power of Generative AI and ML

Firstsource Solutions Limited (NSE: FSL, BSE:532809), a global provider of business process management (BPM) services and an RP-Sanjiv Goenka Group company, has launched new AI platform – FirstSenseAI – that enables companies to capture real-time customer data and use it to power intelligent, personalized interactions with instant insights and decision-making.

With its ability to understand and respond to a customer’s needs in seconds, FirstSenseAI elevates the human experience, boosting customer loyalty while improving process efficiency.

“At Firstsource, we welcome the transformative power of Generative AI and Machine Learning, which has the potential to redefine human interactions with technology and revolutionize job roles across industries. Embracing this technology excites us, as it opens possibilities to enhance both employee and customer experiences,” said Dr. Sanjiv Goenka, Chairman of RPSG Group and Firstsource Solutions.

“Our focus on AI reflects our unwavering commitment to delivering excellence and championing this progress in an ever-evolving digital landscape. While customer interactions in different industries are unique and nuanced, FirstSenseAI’s best-in-class AI engines and design modules enable enterprises to deliver fast, intelligent responses throughout the customer lifecycle while enhancing their digitization initiatives,” elaborated Vipul Khanna, MD and CEO of Firstsource Solutions.

“By helping businesses better understand their customers’ needs and exceed their expectations with a blend of expertise and empathy, FirstSenseAI is the perfect embodiment of our Digital First, Digital Now strategy in action. Embracing these cutting-edge technologies positions us to lead the industry with innovative solutions and create meaningful value for our clients,” Khanna said on 3 Aug 2023 from Mumbai.

FirstSenseAI consists of multiple modules designed for various business processes, each equipped with automation and business intelligence functionalities. These modules can seamlessly integrate into a client’s existing systems, be it on-site, via the cloud, or through Firstsource’s application programming interfaces (APIs).

Firstsource Solutions Limited, an RP-Sanjiv Goenka Group company (NSE: FSL, BSE: 532809, Reuters: FISO.BO, Bloomberg: FSOL:IN), has an established presence in the US, the UK, India and the Philippines. Fiinews.com

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