Motif India appointed sole marketing agent
Tech Avant-Garde (TAG), a Microsoft’s ISV and Global Partner in Education, has started an outreach programme for schools in India, a digital transformation market of US$102 billion.
TAG has appointed Motif India as sole marketing agent to and connect with Trustees, Principals and Management of schools across India to empower them to transform and become a CARTE BLANCHE graduate school in a Connected Learning Community (CLC).
“Digital Transformation in India is a US$102 billion market, we are the forerunners in Digital Transformation of education in India and worldwide,” TAG CEO Ali Sait said on 21 Jan 2021 on putting Motif India in charge of the Indian market.
“We have entrusted our truly revolutionary product Efeeonline to Motif India to launch and market,” said Sait.
Using BBPS on Efeeonline platform fees could be paid from anywhere, any place and on any device. Bharat Bill Payment System (BBPS) on Efeeonline platform is a very big advantage to the education segment, the parents can benefit from multimodal payment such as Cash, Cards (Credit, Debit & Prepaid), IMPS, UPI, Aadhaar Enabled Payment System (AEPS), Internet Banking & UPI, and Wallets. The school fee will be available on 70 banking channels and 10 digital channels. “It is just one-step onboarding process without complication,” explained Sait.
TAG became the first company in Indian education sector to partner with the National Payments Corporation of India (NPCI) for the BBPS, a Reserve Bank of India (RBI) conceptualized system, for online payment of fees in schools and other educational institutions. Due to the pandemic educational institutions are experiencing two issues – one is to transform their teaching learning process the other is the fee collection process.
TAG fostered Efeeonline is collaborating with BBPS to enable digital fee payments. Efeeonline is a bespoke fee management system, which helps educational institutions to transform their legacy manual fee collection system to a digital system. The fees can now be paid from anywhere, any place or on any device. Motif India’s telecallers will connect to the management of all schools with offline and digital marketing initiatives.
“We are proud and privileged to partner with Tech Avant-Garde, which started the record-breaking Knowledge L’avenir Conclave (KLC) webinars in association with Microsoft, Knowledge Key Foundation, LYCEE Corp, Efeeonline and Roshini Social Schooling,” added Eddna Samuel, Director, Motif India.
TAG trained the largest congregation of teachers, 5,000 took a first-of-its-kind test and 3,950 of them became Microsoft Innovative Educator (MIE) certified digital classroom teachers in a single day. The task is yet to be done as lakhs of teachers from thousands of schools having a student population in crores need to be boarded on to the digital classroom bandwagon.
“Motif India has taken up this challenge to make a positive difference to India and its educational scenario,” said Samuel.
TAG is a technology services organization which focuses on “Product Fostering” which means Development, Nurturing and Promoting of the software products. #technology #edtech #education #market #investment /fiinews.com
