Expanding Product Portfolio in the Indian market
CASE Construction Equipment, a brand of CNH Industrial, has launched its much-awaited made in India CX220C Crawler Excavator and further strengthening its leading position in the Indian construction industry.
The excavator comes from CASE’s state-of-the-art manufacturing plant in Pithampur in Madhya Pradesh.
“As one of the biggest construction equipment markets and one of the fastest-growing economies in the world, India forms a key part of our growth strategy,” said Raunak Varma, Country Manager, CNH Industrial India, at the launch of the latest excavator on 9 Dec 2020.
“CASE India embarks on a new journey with it’s made in India excavator. With the launch of our new product today (9 Dec), we have expanded our offering to include the largest segment in the Indian equipment market.
“We are committed to this market and are growing consistently in terms of our product portfolio, manufacturing capabilities and customer touchpoints,” said Varma.
“Our excavator is customized for our region’s specific requirements and comes with CASE’s promise of strong performance and efficient technology. The CX220C is a testament to our philosophy of constant innovation, advanced technology integration and exceeding customer expectations.”
Speaking at the launch, Sandeep Mathur, Brand Leader, CASE India said, “At CASE India, we have always endeavored to provide innovative machines and the new CX220C Excavator is another step in this direction.
“With our range of compactors, graders, backhoe loaders and dozers, we are already in a strong position in the construction segment and the new excavator will help to consolidate CASE India’s competitiveness in the crawler excavator segment as well.”
“With so many satisfied customers across the country choosing our machines, we are confident that the CX220C Excavator will be a game-changer for India and will become the epitome of excellence,” said Mathur.
The CASE CX220C is specially designed for the toughest applications. The machine is equipped with a powerful and reliable FPT Industrial engine to ensure high productivity with low fuel consumption.
It is ideally suited for stone quarries, road works, general construction and earthworks. The product will be commercialized in the Indian sub-continent and across Asian and African markets from launch.
The excavator was first showcased at EXCON 2019. Prior to the market launch, CASE India conducted roadshows across the country to offer customers a first-hand experience of the equipment. During the roadshows, the CASE team demonstrated the superior quality, high precision and advanced features of the 22-ton CX220C CASE Crawler Excavator. The Brand has also announced a rental service for its customers who want to try the equipment for a short period of time before purchase. #construction #products #infrastructure #investment #manufacturing /fiinews.com
