AdGreetz-Flipkart to work through digital marketing campaigns

AdGreetz has formed a partnership with Flipkart one of the largest, full-scale, personalized digital marketing campaigns in retail or online history.

Reaching 90 percent of the online community in India, the campaign will be deployed via ads on YouTube, Facebook, Instagram and Google AdWords.

AdGreetz and Flipkart have also included “smart”, hyper-relevant ads via Twitter for the first time.

The Flipkart campaign is in support of “New Pinch Days”, Flipkart’s highly-anticipated year-end sale. The two-part campaign began on December 12, three days prior to the sale’s official start. The three-day sale begins on December 15 and ends on December 17.

“AdGreetz is excited to be partnering with Flipkart, one of the world’s leading retailers, for the third time in three months, following our success with Big Billion Days and Big Diwali Sale,” said Eric Frankel, CEO and Founder of AdGreetz.

“Flipkart is the most sophisticated e-commerce company that we’ve collaborated with; they realize that the way to build stronger relationships with past, current and potential customers is to converse with them on a one-to-one basis with personalized video and display ads; after all, no two customers are the same,” he said.

It is Los Angeles-headquartered AdGreetz’s third partnership in three months. fii-news.com