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Steve Goh calls for market-friendly approach in India.
Global cloud backup and data security company, Acronis, has planned out a market-friendly and partnership-focused strategy for India, which includes sharing technical know-how and experience gathered from working on the international markets.
Acronis also takes part in information technology infrastructure developments in other emerging economies, working within existing limitations, and maximizing the countries’ opportunities, said Steve Goh, Acronis Vice President of Sales for Asia Pacific and the Emerging Markets.
Speaking to fii-news.com, Goh has specifically outlined the company’s approach to having strong working relationships with partners developing business in India.
“We have trust in our local partners, who are reputable service providers and have in-depth knowledge of the domestic market. We’ll continue to share our global experience with our partners and customers in the Indian market and other emerging markets.”
“Acronis and its partners will always stay relevant to their customers, both international businesses and local firms,” assured Goh, stressing the company’s commitment to serve the huge Indian market through dedicated and mutually beneficial partnerships.
“We will tell customers in India what we can do for them and how we can work with them, staying relevant to their needs. It will be a win-win situation.”
Goh also shared his advice for new businesses entering the Indian market. “Businesses entering India should do their due diligence, be humble and prepare to stay long-term,” advised Goh, noting that many companies get distracted by their multi-pronged approach to doing business in Asia, especially China and South East Asia.
“Do not expect to make quick profit from the Indian market,” said Goh, speaking form his nearly 30 years of market experience working with international groups including Microsoft and Hewlett Packard.
“Indian customers are IT savvy and they know what they want. They are also price-conscious but not unreasonable, so they know what their money can buy. We respect that.”
He dismissed the notion of difficulties in managing challenges, pointing out that all emerging markets have limitations but these are not insurmountable.
Goh also welcomed pro-investment initiatives in India. “The government has become very open in welcoming investors. I see this as an opportunity to strengthen our focus on new investments in India.”
Acronis, with its headquarters and research & development centre in Singapore, has used Indian IT engineering expertise since 2008 by outsourcing parts of projects to Indian developers.
Goh said he respected the “Indian engineering and IT brainpower,” as Acronis’ long-term associates in driving disruptive technologies in India and other countries around the world, developing new products to match the ever-growing demands of global corporations and staying ahead of the competition. fii-news.com
