New Jersey-headquartered Marlabs, a fast-growing digital technology solutions provider, has announced the acquisition of a stake in Extentor Tquila (ET), which started operations in 2012 in Bangalore.
The acquisition will augment Marlabs’ Salesforce consulting and integration capabilities, apart from adding to its list of IP assets and clients.
ET will benefit from access to the North American and Latin American Market. Marlabs is acquiring the stake held by Tquila in ET; Tquila has been acquired by Accenture recently.
With this investment, ET will be rebranded as ET Marlabs. Marlabs’ investment in ET is aligned with its vision of helping clients use the power of cloud technology to deliver superior customer experiences that drive business growth.
Through this relationship, ET sees the synergy of being able to execute services and solutions for the global market and building cutting edge applications in the financial services domain. Further to this acquisition, Dr. V. A. Joseph, ex-CEO and MD of South Indian Bank is expected to join the ET Marlabs Board of Directors.
George Varghese, co-founder, CEO and MD of ET said: “Both our companies are passionate about providing services and solutions that help our clients achieve customer-centricity. In fact, the essence of our synergy is customer-centricity, and the Salesforce ecosystem provides us with the ideal customer success platform to achieve this. Being a 100 per cent Salesforce focused company we have built deep capabilities on the platform, and look forward to bringing our experience and expertise to US-based clients while leveraging the multi-shore delivery model with a blend of agility and quality of execution of projects.”
Siby Vadakekkara, co-founder and CEO of Marlabs, said: “We decided to acquire a strategic equity stake in ET as it aligned very well with our digital growth strategy. We also have great confidence in ET’s proven executive team that was part of a hugely successful enterprise software services business prior to ET.
“We were impressed by the leadership, culture and passion of George and his team. Our common goal is to build applications on top of Salesforce platform in the areas of wealth management and insurance that are ripe for digital disruption”.
Marlabs provides innovative digital technology solutions to clients across industries. With a dedicated team of over 2000+ associates, a network of delivery centres in USA, Canada, Mexico, and India, and strong partnerships with industry leaders, Marlabs focuses on delivering business results with innovation and agility.
This has resulted in several awards and recognitions, including being consistently ranked as one of the best places to work in New Jersey.
ET, an enterprise cloud computing company, India, was founded by ITES professionals with over 75 man-years of enterprise IT and global work experience.
“Born in the Cloud” with Salesforce.com, ET provides services, solutions, and products on the Salesforce platform to bring customer success, mobility and collaboration to businesses. With its 100 per cent focus on cloud-based solutions, ET has built deep knowledge and experience in the Salesforce eco-system, and has some of the best-known brands as its customers. Besides nurturing a fully certified team of professionals, ET has also built a unique culture to attract and retain talent.
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