GlobalEdge, the product engineering company specializing in providing integrated technology solutions in the space of IoT and embedded software, unveiled a new brand identity as part of a rebranding exercise.
Inaugurating the new brand on June 16, 2015, Mr. Prabhashankar Shastry, Sr. Director Engineering at Cambridge Silicon Radio, said, “I am happy to see the refreshed brand identity of GlobalEdge. I am sure that their positioning in the areas of IoT and embedded software aptly places them as a serious player in the industry. With their proven capabilities as an offshore partner in building solutions and offering embedded services, GlobalEdge now comes across as a brand to reckon with.”
Speaking on the rebranding, M P Kumar, Founder and CEO, GlobalEdge, said, “We have come a long way building expertise in the areas of platform, connectivity and cloud-based technologies. Today we are best placed to integrate all of these and deliver IoT as well as embedded solutions to global enterprises. Our new brand, underscored with the tagline – Intelligence of Things, conveys our role in making enterprises smarter in a new connected world.”
The Bangalore-headaquartered GlobalEdge has early mentions in Thomas Friedman’s bestseller, ‘The World Is Flat’. It has evolved as an end-to-end services and solutions provider in embedded technologies. Its investment in building IPs as well as testing lab infrastructure in the areas of infotainment and connectivity has allowed global customers to increase efficiencies and decrease time to market.
The new identity has reflected in all of the digital and physical assets of the Company effective immediately.
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