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Europcar to reach out to Indian tourists globally

UNWTO: 50 million Indian tourists by 2020

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UNWTO: 50 million Indian tourists by 2020

 

Source: Europcar Mobility Group.

 

In a bid to tap into the 50 million Indian tourist market by 2020, Paris-listed Europcar Mobility Group has formed strategic Alliance with ECO Rent a Car in India.

With this partnership, both ECO and EuropcarⓇ customers will benefit from a consistent high-quality service worldwide.

The UN World Tourism Organisation (UNWTO) predicts that India will account for 50 million outbound tourists by 2020, Marcus Bernhardt, Managing Director International Coverage Business Unit, underlined the strategic importance of the alliance citing the outlook.

At present around 25 million tourists from India travel abroad — this basically implies that the number would double from current levels within the next two years, he said.

Around a decade back, eight million Indians were travelling overseas.

“This partnership will also give the Europcar’s customer access to one of India’s leading Rental Networks, while strengthening the Europcar brand awareness in India; India being one of the prime targets of Europcar Mobility Group’s geographical expansion strategy,” said Bernhardt.

This partnership is an outstanding opportunity for the Europcar brand to benefit from the strong inflow of Indian tourists throughout the world – and particularly in Europe, he added.

ECO customers will be able to access Europcar’s car rental services directly from ECO’s while EuropcarⓇ customers will have access to ECO’s services through Europcar’s website.

New Delhi-based ECO Rent A Car is India’s leading professional car rental since 1974. It offers a 5,000+ vehicles fleet across all categories and transports a number of 50,000 passengers every day.

With its services spread across another 60 cities across India, ECO is shaping the sphere of mobility with continuous investments in the latest fleet, a customer-centric team and a best-in-class user-friendly technology.

Europcar Mobility Group is active in more than 130 countries, serving 6 million customers with its network of 3,700 stations worldwide, comprised of its wholly-owned subsidiary as well as sites operated by franchisees and partners.

The Europcar Mobility Group has an average fleet of more than 350,000 vehicles and operates through multi brands. fiinews.com

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