Competition for brand loyalty
The fruit and vegetable processing industry in India is likely to expand at a compound annual growth rate (CAGR) of ~7.62% between FY 2018 and FY 2023 to reach a value of Rs.256.4 billion in FY 2023, according to a ResearchAndMarkets report on 25 Nov 2019.
Currently, commercial processing of fruits and vegetables is extremely low in India, at around 2.2% of the total production as compared to countries like Philippines at 78%, China at 23% and the United States at 65%.
The unorganized sector witnesses a stiff competition, owing to the presence of a large number of players competing for small shares in the overall market.
Organized players compete with each other to maintain their market share and gain brand loyalty, said a report “Fruit and Vegetable Processing Market in India (2018-2023)”.
As India is the second-largest producer of fruits and vegetables globally, its vast production base offers massive opportunities for exports.
Moreover, India also has a geographical advantage being close to the key export destinations such as Africa, the Middle East, Oceania and the Southeast Asia.
During FY 2018, India exported 391,283.8 metric tonnes (MT) of processed fruits and vegetables across the world, which was worth Rs.34.04 billion.
The demand for processed fruits and vegetables is expected to rise significantly due to the growing penetration of organized retail in the country.
Increasing number of nuclear families are also increasing the demand for processed food. Busy lifestyles of such families have increased their dependence on food items that require less time to prepare.
Lack of sufficient storage facilities and improper distribution are hampering the growth of the market.
Existing stand-alone and integrated companies and third-party logistics providers such as Coldman Logistics and Snowman Logistics Limited offering cold storage and transportation solutions are unable to meet the entire demand for such services.
These factors are adversely affecting the development of the fruit and vegetable processing industry in India.
Companies listed by the report are Dabur India Limited, ITC Limited, Freshtrop Fruits Limited, Hindustan Unilever Limited, Tai Industries Limited, Capricorn Food Products India Limited, Cremica Food Industries Limited, Fieldfresh Foods Private Limited, Mother Dairy Fruit & Vegetable Private Limited and Shimla Hills Offerings Private Limited. fiinews.com