India Development News & Foreign Investment Opportunities

Unlock tourism economic potential, says Kapoor

Indian tourism sector to grow 6.7%/year


Indian tourism sector to grow 6.7%/year

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Rana Kapoor, MD & CEO, YES BANK and Chairman, YES Global Institute, has called for unlocking the true economic potential of the tourism sector with sustained efforts.

These sustained efforts to augment and modernize tourism infrastructure in the country, he said of the industry which is expected to grow by 6.7% per annum over the next 10 years to Rs.5,546.3 billion.

The industry development will need to be driven by a partnership-led approach between the Government and the private sector through innovative Public Private Partnership (PPP) models, he said at the release of a
knowledge paper on Tourism Infrastructure.

The paper, ‘Tourism Infrastructure Investments- Leveraging Partnerships for Exponential Growth’, is a joint effort of the Federation of Indian Chambers of Commerce and Industry (FICCI) and YES BANK.

The following measures are suggested in the knowledge paper that can accelerate growth of tourism infrastructure in the country, said FICCI on 4 July 2018.

1. Tourism Specific Ease of Doing Business (EoDB) Rankings: ‘EoDB Tourism State Rankings’ can be introduced with comprehensive parameters for assessment of State initiatives. A uniform format can be introduced for collection and publishing of tourism data and statistics across states and districts to facilitate easier decision making by investors and also measure impact of initiatives of various states and other stakeholders.

2. Private Sector Participation for O&M of Existing Government Infrastructure: There is a large inventory of tourism infrastructure owned by state tourism departments as well as interconnected sectors like forest bungalows, many of which boast of exquisite locations that are lying idle or have further potential to upscale and attract more visitors. The private sector can be roped in to operate, improve or refurbish such properties and thus also boosting the room inventory.

3. Promote Smart and Frugal Infrastructure: As we expect tourism models to uplift communities, creation of modern infrastructure will be pivotal towards attracting tourists, even more so in remote and offbeat locations. Currently, the minimum project cost for tourism projects to qualify for infrastructure status is Rs.200 Crore, which is under consideration to be lowered to Rs.50 Crore. However, if this entry barrier can be further lowered, or a separate incentive scheme can be carved out for smaller projects, it will encourage private players to participate in small infra.

4. Promote MICE Sector: While MICE sector has experienced growth in the Indian sector in the past decade, India still has less than 0.5% share of the world meetings and conventions market. Developing more world-class exhibition centres can enable India to attract global conventions and meetings in tourism as well as other sectors.

5. Incentivize Private Sector Participation: Government/s should incentivize private players to invest in unserved/under-served tourism projects. The incentive pattern can be friendlier for attracting more innovative tourism projects vis-a-vis run-of-the-mill projects. For instance, interest subvention scheme can be introduced for small tourism projects like community homestays, RO-RO and boat operators. Additional incentives, like additional interest subvention post COD, can be provided to projects (including new Hotels and resorts) at tourist destinations with limited tourist facilities and connectivity.

6. Online Repository of Land Banks: Availability of suitable land is one of the main concerns for investing in tourism projects, especially when it comes to sustainable tourism infrastructure in fragile areas. The states need to develop land bank outlining the land parcels available for tourism projects, which are made accessible over an interactive web platform with the support of Ministry of Tourism. This will enable investors to assess the preliminary viability of their projects basis the nature of land parcel/select the appropriate land parcel suitable to the proposed project.

7. Medical and Wellness Tourism: India holds a competitive advantage in offering these products and services. It is also one of the most competitive destinations offering specialized treatments at low costs. Need of the hour now is to attract investments to create supporting infrastructure that can help reap dividends of this global movement led by India, as well as further consolidate offerings in allopathic healthcare and advanced medical procedures.

8. Coastal Area Development: Blessed with almost 7,500 km of coastline, beaches/Coastal tourism forms one of the top tourism themes in India and is also a preferred theme for foreign tourists visiting India. To leverage on this coastal advantage of India, priority can be accorded for identifying a minimum of 100 coastal destinations/beaches and develop the basic tourism infrastructure in addition to ensuring cleanliness at these locations.

9. Leveraging MSME funds: India’s immense cultural and natural heritage is managed and conserved by local communities and small entrepreneurs whose business models now require scale-up through capital infusion, capacity building and skill building support. Convergence of Government Schemes with organizations like NABARD, SIDBI among others can be channelized into developing tourism infrastructure in rural and hinterland areas.

10. Technology for Infrastructure Assessment and Management: Today’s technologies give us clear insights and easy to use tools to advance sustainable and inclusive growth and go far beyond cashless transactions and reservations. Data analytics can provide insights into consumer spending and movement trends which can further facilitate municipalities on crowd management and urban planning. Enabling a cashless ecosystem for tourists, introducing value added products like Incredible India Travel Card, application of GIS and emerging technologies, like Artificial Intelligence (AI) are some possible areas of intervention.

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