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FirstBuild expands into India

Hyderabad centre for budding creators

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Hyderabad centre for budding creators

FirstBuild and T-Works sign a Memorandum of Understanding (MOU) on 11 Sept in the presence of K.T. Rama Rao, Minister for IT of Telangana, and Melanie Cook, Chief Operating Officer, GE Appliances, a Haier company.

 

 

Louisville-based FirstBuild™, a global co-creation community backed by GE Appliances, a Haier company, will expand in India with a first location by early 2019.

It has already engaged thousands of makers in person and online to invent a new world of appliances. In early 2019, these connections will expand as FirstBuild opens a location in India in collaboration with T-Works, the state of Hyderabad’s dynamic new prototyping center and makerspace where people can converge to turn their ideas into working prototypes.

“FirstBuild entities harness community insights and the power of the maker movement to change how products come to market around the world,” said Melanie Cook, Chief Operating Officer for GE Appliances.

“The new creative center is one of a kind in the Hyderabad region where budding creators will find an open community focused on building a new generation of appliances that transform the home. As the country’s largest makerspace, T-Works is the ideal location for FirstBuild India to begin its journey,” said Cook.

FirstBuild’s location in India aims to mirror the success of the centers of excellence in Louisville, Kentucky, and Shanghai, China, in transforming ideas like an affordable nugget ice maker and precision cookware for the countertop into actual products consumers love to add to their homes.

With the participation of its tens of thousands of online community members, FirstBuild fast-tracks promising appliance concepts by taking the most popular ideas and building products in small batches – thus creating another way GE Appliances is driving a robust product pipeline.

FirstBuild’s location in India will begin operations early next year and will be staffed by FirstBuild associates working alongside T-Works’ designers, programmers, students, craftsmen and makers.

“What’s exciting about FirstBuild is the community decides what it wants to make, and it can be anything that creates value for the owner,” says Chandramouli Vijjhala, Chief Information Officer, India, GE Appliances, who will spearhead FirstBuild activities in Hyderabad.

“You see this in products like an indoor pizza oven that can bring families together, or a talking laundry module that announces the settings on your washer if you have trouble reading the dials. It’s too soon to know where the path will take us, but we’re eager to let the community lead the way,” said Vijjhala.

The partnership between FirstBuild and T-Works was commemorated with the signing of a Memorandum of Understanding (MOU) on 11 Sept 2018 in the presence of K.T. Rama Rao, the Minister for Information Technology for the state of Telangana, and Melanie Cook.

The MOU, signed by Sujai Karampuri, Chief Executive Officer of T-Works, where FirstBuild will be located, and Chandramouli Vijjhala (see pic above), is aimed at bringing smart products and appliances to market faster through open product innovation that engages India’s growing maker community.

FirstBuild is a global co-creation community backed by GE Appliances, a Haier company.

GE Appliances, a Haier company, creates “good things, for life” through our passion for great appliances and the happiness they can bring to every household. fiinews.com

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